Search Engine Marketing

Marketing to internet users through natural search engine result page listings and paid advertising placement. In other words, the search engine is one of the few places on the Internet where a company can connect with a user at the point of interest.
Search engine marketing is a multi-billion industry spearheaded by Google, Bing, and Yahoo that is often broken down to two segments - free (organic) and paid (inorganic) search. Free search engine marketing, or search engine optimization (SEO), uses on-page and off-page strategies to help search engines better understand the relative importance of a website's pages. Search engine advertising, of pay per click (PPC) advertising, are advertising platforms search engines provide to advertisers to place their ads.
The goal of search engine marketing (SEM) is for your company's website to rank at the top of any potential customer's search results page. This is done using a combination of paid advertising, search engine-optimized website design, high-quality marketing copy and involvement in your industry's online community. And keywords. Lots and lots of keywords.

Search engine marketing services from DIV offer three core benefits for your business:

Productivity - By providing a series of keyword management, keyword search tools and automation tools. DIV enables you to accomplish more search engine marketing in considerably less time, and with clearer workflow prioritization.
Relevance - The software creates a system of daily keyword suggestion, and arms you with negative keyword tools that help you to consistently refine your keyword list. This will help you improve your search engine rankings and, in turn, earn you a better Quality Score in Adwords.
Value – DIV is designed to discover new, inexpensive keyword advertising opportunities, and the keyword ad software secures algorithmic pricing advantages for you from the search engines. This saves time otherwise spent searching and analyzing manually, and generates better results for your search engine marketing campaigns.In the coming paragraphs, we'll show you how the tools go about providing this improved efficiency, value, and traffic quality so that you can improve both your paid search returns, your organic SERP rankings, and your overall search engine marketing strategy.